Introducing The Elowen

Lanoha Unveils The Elowen, Autograph Collection Hotel at The Row

OMAHA, Nebraska – June 30, 2026 – Lanoha is proud to share the official name and vision for its highly anticipated hotel, The Elowen, Autograph Collection Hotel at The Row, in collaboration with Marriott International.

Slated to open in 2028, The Elowen is planned to feature 160 guest rooms and introduce a new level of hospitality to the Omaha market. Located within The Row, the mixed-use downtown district of Heartwood Preserve, the premium lifestyle hotel is designed to serve as a gathering place for visitors and the local community alike, offering elevated accommodations, exceptional dining, curated social experiences, and distinctive event spaces in one of the region’s most dynamic mixed use environments.

“The Elowen represents far more than a hotel,” said Jason Lanoha, President and CEO of Lanoha. “It will be a place where people gather, celebrate, connect, and experience the very best of West Omaha. From business travel and corporate events to weddings, weekend getaways, and staycations, The Elowen will deliver a level of hospitality and experience that is currently missing from our market.”

Managed by Greenwood Hospitality, The Elowen is set to feature a collection of food, beverage, and social experiences designed to become destinations in their own right. CAMPO, the hotel’s signature restaurant, will be an upscale Tuscan-inspired chop house celebrating regional Italian cuisine, prime Midwestern beef, and locally sourced ingredients. Featuring a vibrant display kitchen and wood-fired grill, CAMPO will offer an energetic dining experience centered around authentic hospitality, shareable dishes, and an exceptional wine program. Perched above the energy of The Row is Luminary, a rooftop lounge experience unlike anything else in West Omaha. Designed as both a social hub and an elevated retreat, Luminary will pair expansive views with thoughtfully crafted cocktails, curated regional spirits, inviting gathering spaces, and a distinctly local sense of place.

In addition to its dining and lounge offerings, The Elowen is planned to feature luxury guest accommodations, a 3,000 square foot multi-use amenity deck, and approximately 9,000 square feet of meeting and event space, including a ballroom for seated dinners. The venue is expected to become a sought-after setting for weddings, corporate gatherings, and special events throughout the region.

“From the beginning, our vision has been to create something truly unique for Omaha,” said Stephen Harris, Executive Vice President of Development for Lanoha. “The Elowen is designed to feel deeply connected to its surroundings while delivering the elevated service, design, and hospitality expected from an Autograph Collection hotel. It will become an anchor for The Row and a landmark hospitality experience for the region.”

“Marriott is delighted to work with Lanoha and Greenwood Hospitality to bring The Elowen, Autograph Collection Hotel to life,” said Soo Noh, Marriott International Vice President, North America Full-Service Development – Western Region. “Autograph Collection is known for bringing together hotels with thoughtful design and a strong sense of place, and The Elowen is well poised to reflect those qualities. We look forward to introducing a property that will offer guests a memorable stay while adding a distinctive hospitality experience to Omaha.”

The announcement comes as momentum continues to build across The Row. The first Class-A office building at The Row is now complete, with a second office building planned to begin construction soon. A luxury multifamily community is also moving forward in tandem with The Elowen, bringing approximately 170 residential units to the district and further strengthening The Row as a vibrant place to live, work, gather, and stay. As Heartwood Preserve continues to evolve, The Elowen will stand at its center, bringing together hospitality, dining, entertainment, business, and community in a way that redefines the guest experience in West Omaha.

About Lanoha

Founded in 1988, Lanoha Real Estate Company is a full-service real estate company headquartered in Omaha, Nebraska, that delivers premier real estate assets across all platforms, including corporate, commercial, hospitality, mixed-use, and residential properties. Lanoha drives successful project outcomes through rigorous, strategic analysis of each opportunity the company touches. Equal parts aggressive and thoughtful, Lanoha’s development process is grounded in deep experience and passion, and we pride ourselves on being nimble, purposeful, and creative. Lanoha’s developments deliver long-term value with a focus on quality and authenticity, and our record of success is measured not only by the creation of lasting value for our partners, tenants, and communities but also by the vitality and sustainability of our developments.

About The Row

The Row is a national-caliber mixed-use district that anchors Heartwood Preserve and fosters a strong sense of community through its thoughtfully designed, pedestrian-friendly spaces. As the heart of Heartwood, it offers premium office, retail, hospitality, entertainment, and dining experiences in a lively setting, while maintaining a close connection to nature. This dynamic environment blends urban convenience with natural beauty, creating a welcoming space for residents and visitors alike to live, work, and gather, setting a new standard for quality in the region.